The IPL and the media have put me in a fix.

The Global Media Monitoring Project (GMMP) initiated by the World Association for Christian Communication brought together people all around the world to find out how the media covered various groups of people. In this instance it sought to find how women were covered in the media. The media has its inverted pyramid style way of looking at the world in which the rich, famous, powerful and beautiful are given maximum space. The bizarre, untoward, adventurous and unnatural are then given the next bits of space while the poor, women and children often have to fight to find a fleeting mention. The findings of the GMMP strengthened the argument that less than 20% of stories focus solely on women.

These days the English news channels in India are in frenzy over the IPL. After Tharoor and Sunanda setting the air waves on fire, the Modi fire is becoming too hot to handle. Stories of fund embezzlements, hastily patched up front companies, shady real estate deals and income tax department raids are all coming out by the minute and second. So much that the viewer who misses an hour misses myriad twists in the story. Soon we will be exposed to the private life of Lalit Modi, his extravagant life style and how he build his IPL castle. So much IPL that anything else has almost gone into oblivion. Everyone is found asking, “Did you watch the IPL match?” It sounds like I might be labelled unnatural if I don’t watch the IPL and hope for an IPL team for my state.

The frenzy over the IPL is so much that everyone in one way or the other is involved with it. Some by going to the stadiums, some by watching matches on T.V., few by supporting Tharoor, and others by following the IPL related news. The IPL is stirring the imagination of the media audience. But it also shows that the IPL has changed cricket in India and it has used the media to this effect. It has changed cricket which had ‘use value’ to cricket which now has ‘exchange value’. This is why the IPL is gobbling up all that print space and invading the air waves. The exchange has been made! We the audience have thus been ‘commodified’ and given a price tag. The critique of religion as the opium for the masses has now undergone a change to IPL as the opium for the masses.

It is this that the poor, the helpless women and the powerless children of this country don’t have: ‘exchange value.’ They have use value but that is not enough for the main stream media and for us. We therefore neglect them by not speaking about them, not writing about them and not reading about them. They don’t give us the ‘fix’ we need. That is provided by the cheer leaders, bright lights, colour and entertainment. As a country we are living in a fix. We expect religion, movies and sports to be our opium. Therefore the politicians, religious leaders, earning middle and upper middle class, business community and different media are all responsible for the IPL dirty linen that is now being washed in public. I don’t know whether we will be able to come out of this perpetual fix! Maybe we don’t want to?

IPL: The Indian Phony League

The history of every country is measured by what it has attained as a people in terms of something. This something is different in varying situations. India is no different from others. We have non-violence and ahimsa as a measuring stick to observe what we have attained. Then we have violence and protest to attain equal grounds to play in a level playing field. A third form is the middle path which uses both of the above. Now India is experiencing the fourth wave. This is crude greed for wealth and power through any and all means. This fourth wave is the IPL (Indian Premier League). While we lowly ones sit on the edge of our seats watching minnows beating the giants and excitement in every ball and second, matches are fixed and money is exchanged under the table.

The IPL has claimed its first major casualty in the form of Shashi Tharoor, the by now former minister of state of the Ministry of External Affairs in India. It is reported that the former minister’s alleged friend Ms. Sunanda Pushkar was helped by him to get an equity worth 70 crore rupees in the newly formed Kochi IPL team. Tharoor has maintained all along that he has not done anything wrong and that Ms. Pushkar is a professional who has been given a stake as part of the services she will offer to the Kochi IPL team over a period of ten years.

The media went all out to get pictures and stories of the couple. Ms. Pushkar came out with a statement that the media did not have the right to harass her like this and the stake (sweat money) that she was offered was taking into account the services she had to offer as a professional. But who cared? Sunanda has been placed by the media in the middle of Lalit Modi and Shashi Tharoor, as if to suggest that the two are fighting over her. One almost got the idea of Ms. Sunanda being portrayed by the media as a pin up cheer leader who was cheering for a high profile minister who was trying his best to get an IPL team for his home state Kerala. Sunanda has been treated with disrespect in a fight between two men who think the IPL is the bench mark in India.

Shashi Tharoor need not bring in the Kerala factor and the importance of what he was trying to do by bringing such a team to Kerala. In his first interview after winning the Trivandrum Lok Sabha seat he said that his priority was to his voters and not being a minister in the government. The people of Kerala do not benefit by getting an IPL team. Their needs are rather cheap drinking water, electricity, jobs and roads, just to name a few. By thinking that the IPL is more important he has betrayed the trust of the people in him. All is not lost yet though as he can use his resignation as a time to get back to what matters. Twiterring is good but only when it is matched with work at the grass roots!

The Indian Premier League is a blow below the belt to the Indian Poverty League. What does it benefit the ordinary people of India when companies can invest in a sport and make money out of it? Why should our children pay exorbitant amounts of money to sit on a seat and watch a game when they should have free public parks and grounds to run without reservations and break free? Why should I support Chennai and curse Bangalore and Calcutta when I love all three? Will cheer girls, music and booze eradicate poverty in my country? I feel sorry for Sunanda because she has got a hard deal from the media. I feel sorry for Shashi because he has got carried away with he, him and himself. I feel sorry for Lalit because he has stamped on himself by stamping on the poor of this country.